Katie McKay

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You Need Your Network Now More Than Ever

You Need Your Network Now More Than Ever

The world is changing right before our eyes – the one that we knew just a few short months ago has moved in a direction that many weren’t ready for. That being said… it’s here, it’s now, we need to adapt. A word of advice? Don’t make decisions based on fear. Right now, it’s time to get laser-focused, determine what you need for your business. Get educated. Use this opportunity to grow. Remember: there is someone in the network that can help you. Come to meetings and reach out. Now is not the time to stop networking, it’s the time to go to as many meetings as you can, learn about others...

Raspberry Lemon Cookies – Sarabella’s

Raspberry Lemon Cookies – Sarabella’s

Raspberry Lemon Cookies INGREDIENTS: 1 cup Butter 2 cup Sugar 1 tsp Vanilla 2 Eggs 1/2 tsp Salt 1/2 tsp Baking Powder 1/4 tsp Baking Soda 3 cups Sarabella's Gluten Free Flour 1 cup Frozen Raspberries INSTRUCTIONS: Preheat oven to 350° Cream butter, sugar, vanilla, eggs, zest and juice together Add dry ingredients Fold in raspberries Spoon onto the cookie sheet Bake in the oven for 15 minutes  

How to Recession Proof Your Business

How to Recession Proof Your Business

How to keep your head business, when everyone about you is losing theirs. From time to time it is going to happy.  The world gets a little wonky and the word “recession” starts getting bounded around news broadcasts, social media and eventually into your networks.  News and Social Media thrive on panic and exaggeration.  Fear sells.  However, your network should be a place for stalwart support and guidance.  So here we are telling you, when the time comes, not to panic. Do this instead: DO YOUR CASH FLOW PROJECTIONS! Yes, I know I sound like the proverbial scratched record. There is a good...

At Home Spa Facial

At Home Spa Facial

AT HOME SPA FACIAL FROM MEDISPA OWNER TAMMY NORMAN For years, facials have been among the most popular spa treatments and are used to nourish, pamper and treat the skin thus evoking a feeling of wellness and relaxation. Right now with social distancing requirements in place to keep us all safe, we are not able to receive our much-needed treatments, so medispa owner Tammy Norman has put together an invigorating facial you can do in the comfort of your own home until it is safe for in-spa visits. This at-home spa facial will not only help you look amazing, but it will also help bring calm and...

What is Copywriting?

What is Copywriting?

Q: What is copywriting and how will it help my business? A: I frequently introduce myself as a copywriter and people immediately start asking me about copyrighting! It’s a simple mistake to make. The two words sound exactly the same, but they represent entirely different things. For what it’s worth, I know a fair bit about copyrighting too, as a photographer. But for today I’m going to focus on copyWRITING… The really basic definition of copywriting is that it’s a process of putting words together in an engaging and interesting way to advertise a product or service that your business...

Financial Planning During a Pandemic

Financial Planning During a Pandemic

The times that we've been experiencing are unprecedented - at least for us. What can we do during these times to make sure that we're set up for success, and don't have to worry about what happens if -the worst- happens? These are some of the biggest concerns that my clients have at the moment when they talk to me. Covid-19 hit us and I don't want to make the wrong move with my money. Who do I talk to? A professional and qualified Financial Advisor is one of the primary professionals you should have on your team right now. The world is changing rapidly on a daily basis, and you should be...

What can I do to prep my home for sale?

What can I do to prep my home for sale?

Kristina says: Prepping your home for sale is very important and once you have made the decision to move and sell, your house becomes a product on the marketplace. So let's make your house stand out from all the others! How you live in your house and how you market your house for sale are completely different. The goal is to show buyers how they can live in the home, furniture placement, functionality and feel. Here are 6 things you can do: Stage empty rooms Remove clutter Donate items you aren't using Edit some family photos/collections, or personal items. Clean, clean and more cleaning...

What is branding and why does my business need it?

What is branding and why does my business need it?

Q: What is branding and why does my business need it A: Well, it's always good to go straight in with the big questions, isn't it? Branding, contrary to popular belief, is not just your logo, or your business name, or your mark seared into a cow's rump! Sure, those things are all part of branding (ok, the last one might not be so much for our purposes here...). But branding is an umbrella term, a global name we use for what is, ultimately, a feeling or a perception our clients, future clients, visitors, readers to our website and so on all get from what we put out and share about our...